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That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

There are a lot of dating sites on the web, so you have to find a way to make yours stand out from the rest.

The potential, however, appears tremendous, with analysts projecting Tinder's user base to grow to 30 million this year, up from the current 20 million.

Clients include State Farm, Hotel Tonight and Crunch Fitness.

"In terms of the types of companies that advertise with us, it used to be smaller, 0 to 0 campaigns.

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers." data-title = "Brands Make a Match With Dating Apps" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers.

The studio will offer fans in 50 cities the chance to catch an early screening of the June 5 release, starring Melissa Mc Carthy and Jude Law.

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